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ZongTeng Group Selected as Examplary Business Case in Cross-Border Ecommerce

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ZongTeng Group Selected as Examplary Business Case in Cross-Border Ecommerce

December 24
19:46 2020

The business case of ZongTeng Group – ZongTeng Group: Progressing with Time – Strategic Choices in the Variable Cross-Border Ecommerce Industry – has won the 3rd prize in the 2020 “Excellent Developer of Business Cases” competition. Moreover, it has been kept on file in the China Business Case Center, which aims to aggregate business wisdom and promote the innovation in teaching, by the case editorial, Tsinghua University School of Economics and Management (SEM). The prize and archiving of the business case indicate that ZongTeng Group is highly recognized in cross-border e-commerce in both the business and educational fields in China.

Introduction to the Award-Winning Business Case in Cross-Border Ecommerce

The development period of each business case archived by Tsinghua SEM lasts about 6 months. Additionally, long-term tracking and field surveys of the target enterprises are required, as well as compliance with strict R&D standards.

The business case of ZongTeng Group, co-authored by three educators at Minjiang University, will be an example and used for case studies in the applied discipline of e-commerce for learning about industries including cross-border e-commerce, logistics, and supply chain. The business case includes a lot of details about the company history, focuses on critical transitional periods, innovations of the business model, and core competitiveness.

It’s worth mentioning that ZongTeng’s development is throughout the entire development of cross-border e-commerce, starting from the exploration period (before 2014), initial start-up period (2014-2017), fast-growing period (from 2018). With the development, it has obtained increasingly higher market recognition.

In the start-up period, unlike many other competitors depending on direct shipping, the group provided direct shipping or delivery from overseas warehouses for localizing warehousing and sales. The latter type of service has been considered as the cornerstone in brand differentiation and competitiveness. Between 2014 and 2017, with the thorough transformation of the cross-border e-commerce with comprehensive service upgrades, legalization of the cross-border e-commerce in China, related laws, and regulations enacted. Under the boom of import e-commerce, ZongTeng set about exploring import e-commerce in 2014. However, through sales data analysis, ZongTeng Group found that the competition in import e-commerce was intensifying, and higher risks were involved than in export e-commerce. That’s why it switched the focus by mainly targeting the export later and relying on overseas warehouses to offer value-added services and promote the brand in overseas markets.

About ZongTeng Group & Essential Achievements in 2020

Founded in 2007 in Fuzhou, Fujian Province in China, ZongTeng Group was among the pioneers in cross-border e-commerce. Now, its headquarters is located in Shenzhen. It has achieved the GMV of 2013 as one of the most successful eBay sellers first. Later, it has been developed into a top cross-border e-commerce logistics provider with the largest overseas warehousing area in the world. Currently, it attempts to be a leading cross-border e-commerce infrastructure service provider.

Up till now, ZongTeng Group owns overseas warehouses occupying over 700,000 square meters, 30 order fulfillment centers worldwide, and its annual processing capacity reaches over 300 million orders. There are GoodCang overseas warehouses, YunExpress special line logistics, GoTen Dropshipping Platform, KUA BEI supply chain financial services, WorldTech, and so on in its portfolio. Its business covers most developed countries – mainly in America and Europe. In the last 20 months, it has completed two funding rounds, successfully attracting funds totaling over 1 billion CNY (about 152.98 USD).

Highly recognized in cross-border e-commerce in China, goods news on ZongTeng Group came incessantly, despite the global economic recession in 2020. More specifically, considered powerful and promising, the enterprise secured over 70 million USD in the latest financing round. The two highest honors followed the funding success – the group was honored as one of the top 500 Chinese enterprises in the service sector, while its subsidiary, GoodCang won the highest level of rating for logistics companies in China.

Further Business Expansion with GoTen Dropshipping Platform

As an enterprise that upholds the spirit of exploration and innovation, ZongTeng Group isn’t complacent about its competitive advantages. As the dropshipping business is growing in popularity, especially amid the coronavirus spread, GoTen global site under ZongTeng Group has been rolled out. is a dropshipping platform that perfectly connects manufacturers, wholesalers, suppliers with retailers for more sales opportunities in combination with big data research and ZongTeng’s advantageous business resources, offering fast and free delivery from local US/UK/DE/FR warehouses for satisfying customers.

More importantly, with, dropshipping is more profitable, because online retailers can dropship high-ticket products, such as large furniture, kitchen supplies, gardening supplies, office supplies, fitness equipment, car parts, kids’ toys to avoid competing in crowded niches. In this way, they can sell in-demand products by taking advantage of GoTen’s free product recommendations based on big data research.

Apart from all reasons above, is considered one of the best free dropshipping suppliers, also because it provides free sign-up, free membership, bigger discounts.

About GoTen is a leading dropshipping and wholesale supplier under ZongTeng Group since 2007. It benefits from all ZongTeng’s supply chain resources, including GoodCang, YunExpress, and WorldTech.

GoTen Dropshipping Platform offers online retailers on Amazon, eBay, Wish, Walmart, and other online marketplaces with profitable dropshipping products of 20,000+ SKUs, fast and free delivery from local US, UK, DE, FR warehouses.

No membership fees, only minutes to get started. GoTen makes it easier for everyone to launch and boost their online business.


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